With 20 years of experience in worldwide consumer entertainment and a proven track record for pioneering multinational business operations, Alyssa Padia Walles is an established professional in the fields of brand management, corporate evolution and international sales and marketing.

After graduating from the University of Southern California (USC) Alyssa started her career in advertising and later joined the Walt Disney Music Company and Hanna-Barbera Home Video, eventually opening an office for Hanna-Barbera in the U.K. A stint at Columbia Tristar Home Video (Sony Pictures Entertainment) led to an opportunity in 1995 with Sony Computer Entertainment Europe, where as Vice President of Sales and Planning she was on the senior management team launching PlayStation across Europe, Australia, New Zealand, Eastern Europe and the Middle East.

In 2000, Alyssa took on the role of Senior Vice President of Corporate Evolution at Atari/Infogrames. In this position, she played a significant role in the high-profile integration of both GT Interactive and Hasbro Interactive and was responsible for the re-branding and re-launch of the Atari brand.

Alyssa focuses on business strategy, development, and marketing projects for high-profile consumer entertainment brands such as Leapfrog, Sony and Backyard Sports. From 2005-2008 she held the position of Co-President to Humongous, Inc. and was recently Board Vice-Chairman for The Wellness Community - West Los Angeles, an international non-profit organization dedicated to providing support, education and hope for all people affected by cancer.